Top Image Quality - 10.1 Megapixel High Sensitivity CCD

The DMC-FZ28 features a new, high-quality CCD manufactured completely in-house by Panasonic. Slightly larger than previous types, this 1/2.33-inch CCD fully supports the camera's 10.1-megapixel resolution.

Top Quality Optics - Bright 2.8, Wide Angle 27mm LEICA DC VARIO- ELMARIT Lens with powerful 18x Optical Zoom.

This compact camera features an excellent lens system featuring a 27mm-to-486mm (35mmequivalent) optical 18x zoom with 11 elements in 8groups, including 3 aspherical lenses and 2 ED (extralow-dispersion) lenses. For macro shots, the wideangle setting lets you shoot all the way down to 1 cm(0.03 ft) from your subject, and the telephoto setting can be used up to 1 m (3.28ft) from your subject. The FZ28 also adds the Extra Optical Zoom function, which boosts maximum zoom power to around 32.1x*.

*In 3-megapixel resolution mode.

Take Photos & Review with Ease - 2.7" Intelligent LCD (230k dots)

The Intelligent LCD has a wide viewing angle and varies the brightness according to ambient light conditions. This assists smooth shooting even in high & low-angle shooting positions.

Take Beautiful Shots Everytime with Intelligent Autp Technology - Including Subject AF Tracking.

If you do not know which mode will give you the best results or sudden photo opportunities arise, meaning you have no time to change any settings, simply choose iA mode and let the camera do all the thinking!

Featuring MEGA OIS, Intelligent ISO, Face Detection, Intelligent Scene Selector, Light Detection & the new feature AF Tracking - you just have to think about taking the shot!

Correct Handshake Blur with MEGA OIS

The MEGA O.I.S. (Optical Image Stabiliser)* in the DMC-FZ28 compensates for the blurring caused by hand-shake. It is now featured on the entire LUMIX range, and is highly popular with users around the world. Even slight hand-shake movement is accurately detected by a sampling frequency of 4,000 times per second, and compensated to produce sharp, clear images. It also works for zoom shots and macro shots, which are especially susceptible to hand-shake, and lets you shoot in dimly lit rooms or evening illumination, without a flash, to preserve the mood.

No more Subject Blur with Intelligent ISO Control

The Intelligent ISO Control function* in the DMC-FZ28, made possible by the Venus Engine IV, detects subject movement and automatically adjusts the ISO setting and shutter speed to best suit the movement and light conditions. When it detects subject motion, it automatically raises the ISO setting and increases the shutter speed to prevent motion blur. On the other hand, when the subject is still and no movement is detected, it takes beautifully natural photos with a low ISO setting.

Take Clear Portraits with Face Detection

The Face Detection function* detects faces and automatically optimises the focus and exposure settings. It prevents the blurry faces that happen when the camera focuses on something in front of or behind the subject, and keeps faces from appearing dark when shooting indoors or against the light source. It detects up to 15 faces at a time, making it extremely convenient for group photos. Once the camera detects a face, Face Tracking follows it even when the subject moves around. This makes it easy to capture the person's face quickly if he or she is moving or turns side on.

Just Point & Shoot - Scene Selector makes sure youhave the correct settings.

When the camera's in iA (Intelligent Auto) Mode, the Intelligent Scene Selector automatically sets the Scene Mode to either Scenery, Portrait, Macro, Night Portrait or Night Scenery*.You are free from annoying settings every time scene changes when taking pictures with these most frequently used Scene Modes to get beautiful results even before you know it.

Correctly exposed Photos - Light Detection

The Intelligent Exposure function* increases the exposure only in under-exposed areas by detecting the brightness level part-by-part in the picture. If the background includes the sky, which tends to be easily washed out, the camera automatically adjusts the aperture and shutter speed to keep the setting slightly under-exposed to prevent wash-out while brightening the darkened area by increasing the ISO only in that area. If the background of an indoor portrait receives insufficient lighting from a flash and becomes dark, the ISO sensitivity is raised in only the low-lit area to make it brighter without causing graininess in the subject's face. The DMC-FZ28 lets you adjust the effect in three levels - high, normal, and low. When Intelligent Exposure is turned on, the icon changes from white to yellow.

Don't Loose your Subject in the Shot

AF Tracking* is the newest technology to be added to the iA(Intelligent Auto) Mode. Simply focus on your subject, then press the AF/AE Lock button to activate AF Tracking. Even when you remove your finger from the AF/AE Lock button, the camera continues to automatically keep your moving subject in focus. This keeps the focus sharp and blur-free when shooting active children or pets, as well as when capturing sports scenes or subjects in a moving object. It minimizes the shutter time lag so you won't miss those spur-of-the-moment shots, and helps to give you truly beautiful photos always.