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Think Tank Photo was established by bringing together passionate and creative designers with deeply experienced and award winning photographers. Designers, Doug Murdoch and Mike Sturm, and photographers, Deanne Fitzmaurice and Kurt Rogers, established Think Tank Photo in January 2005. This is the same year that Deanne Fitzmaurice won the prestigious Pulitzer Prize for photojournalism.

Think Tank Photo works with a focus on studying how photographers work, and developing inventive new carrying solutions to meet their needs. By focusing on speed and accessibility, Thinktank prepare photographers to Be Ready Before The Moment, allowing them to document historic moments that reflect their personal visions and artistic talents.

For Thinktank it is more than just great product design. It is about supporting photographers doing their job, with products designed to help photographers travel more easily, take pictures faster, and organize their gear more efficiently. Thinktank camera bags allow this and go beyond the bags themselves.

We continue to create and expand our solutions for photographers and we are still committed to the same values and ideals that we had at the beginning. Today we still work directly with photographers to understand their needs and to develop products that reflect their passion for creating great images. This partnership drives us to create very best bags we can, that’s why we’re the choice of working professions around the world.

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A companys product is the tangible representation of their brand, since the product is what the customer experiences the most. Thinktank products are created where commitments, values, and causes merge. Thinktank are obsessed about the details, what they call "The Last 3%. " Thinktank camera believe these details are the difference between an average and an excellent product. This is one of the reasons whyonly high quality materials such as YKK’s abrasion resistant RC-Fuse Zippers are used in these bags. No other company uses such high quality and dependable zippers.

Thinktank design great products for photographers, by talking to them.

Ever since Think Tank Photo started in a small garage their commitment to supporting photographers has remained unchanged. They are committed to designing great products that meet the ever-changing needs of photographers and their equipment. The commitment to photographers is embodied not only in Thinktank products, but also in their customer service, their “No Rhetoric” warranty and daily interaction with working professionals

From a product design perspective, Thinktank believe that direct and unfiltered communication between the product designers and photographers is absolutely essential. That is why they established a Design Board of working professionals that are an essential part of Thinktanks creative process. They provide a designer with insights, ideas, and feedback based on real-world experiences. Initiating dialogue and discussion with professional photographers and visual journalists around the world insures that Thinktank products are thoughtfully and faithfully designed and created.

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